Lon Safko, author of The Social Media Bible spoke this afternoon to members of Arizona Book Publishing Association (ABPA) including Charles G. Irion, author of Autograph Hell: The Truth About Collecting. Lon is an innovator and professional speaker with more than a quarter-century of experience in business development and entrepreneurship, marketing, sales, strategic partnering and many other business skills. He holds three patents related to Internet advertising, has invented and patented 18 products, and is author of seven innovative and best-selling books. Publisher and author of Autograph Hell , Charles G. Irion checks out The Social Media Bible and gets an autographed copy. Authors Charles G. Irion and Lon Safko.